Retinol is probably the most recommended ingredient in skincare. Dermatologists recommend it. Beauty editors rank it above everything else. K-Beauty brands put it in serums, creams, and sleeping masks. It has decades of published research behind it. For most of that history, most countries did not regulate how much retinol a cosmetic product could contain. Canada had a limit (1.0% Retinol Equivalent), but Korea, Japan, China, the US, and the EU had none. That changed in April 2024, when the EU adopted Regulation 2024/996 and set concentration limits well below Canada's. We checked our database to see how this compares across 10 countries. What retinol is Retinol is a form of vitamin A. In skincare, it promotes cell turnover — old skin cells shed faster, new ones replace them. This is why retinol is used for fine lines, uneven skin tone, acne, and texture. It is one of the few cosmetic ingredients with clinical evidence supporting its anti-aging claims. Retinol is not a single...
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